HOW-TO: Use Six Essential SEO Techniques to be Search Engine Friendly

Richard Tea — Fri, 31 Jul 2009 10:00:00 +0000

Previously, we have seen how you can removed unwanted pages from Google, now we will hit the main topic of this website (promotion) and show you six essential SEO Techniques that will put you in good terms with search engines and get listed! Search Engine Optimization (SEO) is a gray area for webmasters since there are many conflicting information and unproven methods. Thankfully, there are a set of SEO Techniques that do not fall in this gray zone since they have repeatedly been proven to create significant improvements to your search engine visibility.

How to Research Two Strategic Marketing Essentials with Google Ad Planner

Richard Tea — Wed, 15 Jul 2009 10:30:00 +0000

Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which websites their target audience visits to make better-informed advertising decisions. Since the Google AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination of demographics, geography, Google Search keywords and commonly visited sites.

This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site for further reference!

Using Google Ad Planner as Publishers and Bloggers

Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there is a variety of other tools for their purpose but here we will show you that you should not completely ignore this tool.

You can use this advertiser tool to can gain some valuable information which can help you better position your website, frame your target audience and know who your competitors are. Therefore, we will split this article in two sections:

Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender, income, etc...
Competitive Analysis: Who are your competitors? We like to call them related sites.

As example to guide you through this, we will be using Digg.com since it is a very popular platform aimed at technology geeks. Disclaimer: The following is not intended to be a full or professional analysis of Digg's marketing position. The data represented are estimates and may change by the time you read this article.

netParticles - Content Development

HOW-TO: Use Six Essential SEO Techniques to be Search Engine Friendly

How to Research Two Strategic Marketing Essentials with Google Ad Planner

Using Google Ad Planner as Publishers and Bloggers